European ecommerce · EU Ad Library
What changed on a brand’s ads this week. Not what that brand is.
AdScope reads the EU Ad Library and each brand’s own storefront every Monday. You get what moved, with the count, the date and the source.
3 domains and a work address. No signup, no card.
Example signal · kleur.nl stands in for one of your brands
Live ads on kleur.nl went from 8 to 19 since Monday 24 August 2026, and 11 of them were first delivered on 26 August 2026.
Source: Meta EU Ad Library, read 31 August 2026. No spend figure, because the archive holds none.
Scaling
Live ad count up 50% or more against last week, with at least 3 new ads.
Pulling back
Live ad count down 50% or more against last week's snapshot.
Went dark
Live ad count moves from any number above 0 to 0.
Long-runner stopped
An ad that ran 30 days or more stopped this week. The duration is named.
Stack change
Any one tracked technology appears on or leaves the storefront, pixels included.
New advertiser
A first EU delivery date inside the last 30 days, in your vertical and country.
The same thresholds for every reader, relative with a floor, so a brand running 4 ads and a brand running 200 are judged on one rule. They are printed on every report.
The Ad Library returns no spend and no impressions for commercial ads, so AdScope never speaks about budget.
We quote counts, delivery dates, durations and reach ranges, read from the public archive and the brand’s own public homepage.
We report the change and its date. You draw the conclusion.
Three brands you’d like to win.
Send 3 domains and we email back every change of their last 30 days, dated and sourced.
When you want this every Monday for 25 brands, a Scout pass is €149 for 90 days.
A change is only visible against a past someone recorded. History starts the day you start watching.